Welcome to Spotler Predict! Ready to prioritise customers by predicting future value or behavior and select them for a high investment campaign? With just a few clear steps, you will discover how to identify high-value customers, convert the selection into a usable audience and send it to your campaign channel.
In this guide, you'll take the first steps in Spotler Predict and effectively use predictive model data to reach the customers that will make the most impact.
In a short time, you'll:
1️⃣ Create and commit a prediction model
2️⃣ Turn prediction into a user segment
3️⃣ Transfer predictive segment to channel
Quick overview
| 🕒 Time | 30–60 minutes |
| 🎯 Level | Beginner |
| 🧰 Needed |
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Example use case: Nordic Outdoor
In the following articles on this Help Center, we will describe all the steps with a use case and fictional company.
🏕️ Nordic Outdoor: an e-commerce shop specializing in outdoor clothing and gear. Nordic Outdoor wants to launch two campaigns:
- A proactive WhatsApp campaign
- A Direct Mail campaign
Given the high cost of both channels, these campaigns are designed to target only customers with the highest predicted value in order to maximise return on investment.
Before you start
Open your Spotler Predict account and keep this article open on a second screen. Look for these blocks along the way:
⏩ Skip if ready Some steps may already be done in your account, skip them if they're not relevant.
📚Need more guidance? Find links to in-depth articles for extra support.
All set? Let's go!
👉1️⃣ Go to Step 1: Create and commit your prediction model